Master Degree in Marketing

Go beyond the four Ps

Marketing



Marketing is more than a turn of phrase, or a beautifully designed ad.



The essential question is this: How do you make sure you understand your customers and deliver superior value to them?



Top marketing executives address such critical issues as:



How do you build productive relationships between organizations and markets?

What are the marketing programs that will best build these relationships?

What is the essence of the organization's competitive advantage and how does that story get told?



Degree Requirements

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The MS in Marketing degree is designed to provide the skill set necessary for you to succeed in middle (e.g., brand manager, advertising account executive) and upper level (e.g., CMO) positions in marketing, and for those who interface with an organization's markets (e.g., customer service or operations).

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Please see the course catalog for course descriptions.​​​





Your MS in Marketing degree from the University of Colorado Denver consists of 30 semester hours:



21 semester hours of marketing core courses



9 semester hours of graduate marketing electives



We highly recommend that one of the electives include a marketing-related internship, especially for those making a career change or without prior experience in marketing.



Further, as has been our policy, if you feel that you would benefit by substituting one or two graduate electives for a marketing elective, the Marketing Program Director will help to work out a plan designed to meet your specific career needs. You must complete the following 21 semester hours of marketing core courses and then you can choose from two paths to complete the remaining 9 semester hours. You can build your own MS Marketing degree or complete one of the seven specializations.

Marketing Core Requirements:



Marketing Management BUSN6560

Marketing Strategy MKTG6010

Services Marketing MKTG6040

Marketing Research MKTG6050

International Marketing MKTG6020

Buyer Behavior MKTG6060

Marketing Dashboards and Scorecards MKTG6200

Master of Business Administration (MBA): Specialization in Marketing

This Master of Business Administration (MBA) degree program with a specialization in Marketing is designed to help students understand the initiatives that help get goods or services to their targeted users or consumers by changing their behavior or influencing their ideas. Coursework is structured to assist students in the development of their goals as they acquire a comprehensive core of business knowledge in addition to specialized knowledge and skills common to industry-current marketing professionals.


To learn more about AIU, our degree programs or how to apply for admission, please contact us for more information.

ACBSP Accredited Business Administration DegreesThis Master of Business Administration (MBA) degree program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP). ACBSP accreditation certifies that the teaching and learning processes of these programs within the business school at American InterContinental University meet the rigorous educational standards established by ACBSP. ACBSP is a leading specialized accreditation association for business education supporting, celebrating, and rewarding teaching excellence.

The goal of the MBA with a specialization in Marketing is to provide students with fundamental understanding of the key roles marketing professionals play in helping businesses stay competitive in today's global marketplace. In this business-focused curriculum, students can acquire an understanding of how marketing initiatives can help get goods or services to their targeted users or consumers by changing behaviors or influencing ideas.